Pitti Uomo menswear fair to be held from January 9 to the 12th Jan 2018 in Florence, Italy. “Pitti Live Movie” is the theme of this edition which also this time enjoys the extraordinary contribution of MISE and ICE Agency, as part of plans to support Made in Italy and its fairs of the Ministry of Economic Development. Another important asset is the active collaboration with the Italian National Chamber of Fashion to create a week full of presentations and events for men’s fashion in Florence and Milan.
Save The Duck will showcase the new capsule collection, Dyne for Save The Duck designed by Christopher Bevans.
This edition will count Corneliani, Pepe Jeans and Karl Lagerfeld among the new entries, and a special attendance of Birkenstock, featuring the Birkenstock Box Project, a new mobile retail concept. A special welcome for Deus Ex Machina, officially announcing new partnership with WP Lavori in Corso.
Finland has been selected to be the Guest Nation on the occasion of the next winter edition of Pitti Immagine Uomo.
The Guest Nation Finland brands are:
R-Collection x Maria Korkeila
Turo x Ikla Wrigth
Over the four days, guest can expect exhibitions, pop up stores, presentations, interactive experiences, runway shows and much more.
photo credito: collective akastudio