Italian designer Giorgio Armani has had an ongoing love affair with the French capital since he first arrived there in the early 1970s during his years at the Nino Cerruti brand. Although living and working in Milan, Armani regularly spends time in Paris, and even owns a private apartment there. But his ties tot he city surely are professional too as he shows his couture collection here. But recently, the hailed designer temporarily expanded these operations by adding a much-publicized presentation of his latest Emporio Armani collection. The event was held in tandem with the reopening of the Emporio Armani store on boulevard St.-Germain, an outpost which had been in business for almost two decades. The store covers four expansive floors, and now features an entirely transformed interior inspired by the concept of flowing weightlessness.
Paper-thin walls covered in white fabric rhythmically define space, bending occasionally to turn into shelves or opening up into connecting pathways. Clothes are hung on suspended structures connected to metal tubing. Luminous glass sculptures hold accessories and guide visitors through each space. The in-house Emporio Armani Caffè, a popular meeting place of Parisians, has also been given a make-over. The ground floor café features an informal setting and has an outdoor terrace. One floor up where the restaurant is situated, the aesthetic has been glammed up with walls clad in leather, enhanced by an inlay mirror strip that outlines the entire space. Parquet flooring in a herringbone pattern complements the exclusive setting. The menu obviously lists a wide range of authentic Italian dishes and wines.
149 boulevard St.-Germain
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