ready-to-wear, that doesn’t mean he’s quit the fashion scene altogether.
The French designer still is active in the realm of couture, accessories, and last but not
least,his highly successful fragrance business.
Gaultier’s fashion operations have been backed by Barcelona-based Puig Group since
2011, and now, the fashion house’s renowned fragrances have joined the latter’s portfolio. To lend new impetus to this particular segment of the Gaultier empire, a dedicated Jean-Paul Gaultier Fragrances pop-up store has been launched today on Amsterdam‘s Kalverstraat in collaboration with ICI Paris XL.
The temporary retail space features a specially designed interior for an immersive shopping experience, and marks the kick-off of Puig Group’s new brand vision.
A special programme of activities is offered to further the brand’s engagement with shoppers.
The Jean-Paul Gaultier Fragrances pop-up store is open through May 14.
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