Tiffany & Co announced a collaboration with Net-a-Porter slated for 27th April which will centre around selling the popular T By Tiffany line designed by Francesca Amphitheatrof. This collaboration will present for the very first time the American jeweller’s merchandise outside its own website.
This partnership with Net-A-Porter solves Tiffany’s desire to maintain its stance as a luxury brand. The upscale retail site has managed to sell successfully to online shoppers without resorting to the kind of price reductions that many consumers expect from web commerce.
Tiffany has been a renowned house of luxury for 179 years, and brand collaborations with innovative businesses like Net-A-Porter helps to ensure that Tiffany’s timeless designs reach a new generation of customers, wherever they are. Although the partnership is limited at the moment, Tiffany will probably not leave the Net-A-Porter platform if this venture proves to be successful.