Dior Opens in Amsterdam

Luxury retail in the Dutch capital is growing at an accelerated pace, and is a major u-turn from decades of being virtually non-existent. Retail experts indicate the boom is not only caused by an increased local appreciation and understanding of luxury, but also due to the fact that the city’s three major museums – attracting large groups of wealthy foreign visitors – have finally reopened again. The arrival of a new Dior boutique on P.C. Hooftstraat, Amsterdam’s luxury shopping strip, is indicative of this ongoing trend.
The store occupies 170 sqm. spread over two levels, and is designed by New York-based architect Peter Marino. The interior is inspired by Dior’s iconic flagship store on avenue Montaigne in Paris, and features moulded paneling and fixtures, an abundance of mirrors, glass and metal displays, and last but not least, a striking white marble staircase placed below a tilting glass roof.
The ground floor of the Dior boutique presents the women’s ready-to-wear, accessories and bag collections, while one floor below the women’s shoe collection is showcased.


P.C. Hooftstraat 100
1071 CC Amsterdam
Telephone (020) 670-9987



As a freelance editor with a knack for lifestyle, travel and any topic related, Andreas avidly monitors developments across the planet, particularly in leading creative hubs and exotic hideaway locations. Whether it's an edgy street art exhibition, a cool new flagship store or a happening bar, hardly anything escapes his roving eye.

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