Event: An Artist’s Journey SS14 Tableau Vivant and temporary shop opening of Dutch designer Sjaak Hullekes
Place: The Conservatorium Hotel, van Baerlestraat 107 – 109 Amsterdam
To escape the routine of organizing a catwalk show during the 19th edition of Amsterdam Fashion Week Dutch designer Sjaak Hullekes and his partner Sebastiaan Kramer decided to promote their newest collection in a different way.
Hullekes and his staff invited press and clients to not only come and visit his temporary store at The Conservatorium Hotel, but also to take the elevator to the penthouse to view his new Spring-Summer 2014 collection in the form of a tableau vivant. Surrounded by groovy jazz tones and a real cello player Hullekes’ models moved through the penthouse showing his latest designs. The designer from Arnhem is known for his nostalgic sentiments combined with great craftsmanship, efficiency and a refined sense of style. The models therefore reminded us of the cast of Mad Men in leisure clothing.
A humble and friendly character Hullekes goes out of his way to lead his guests through his designs. The designer and his staff dressed in a uniform consisting of a white blouse and beige apron shaped jeans (by Hullekes himself) which reminds you of a craftsman uniform. “The apron is to remind clients that we are at their service” smiles Hullekes. From tailored suits, to well refined blouses to his fine line of underwear made of knitted cloth called Sensitives. Hullekes explains: “In comparison to women we men have limited choice when it comes down to underwear, however to dress well you need well fitting underwear.” We agree!
You can find Hullekes at his temporay shop until Sunday July 14. For more information visit the website www.sjaakhullekes.com.
Photo by By Styling Amsterdam Blogger Renata