Indian Summer Brand Event By P&G Beauty Grooming

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Last tuesday we were invited by P&G beauty Grooming for some new product release from MaxFactor, Aussie , Braun, and WellaFlex. This event was held at the Passenger Terminal Amsterdam.

Upon entering I got a delicious non-alcoholic strawberry cocktail. While introducing myself for ByStylingAmsterdam, we got interrupted by the half dutch/american singer and songwriter Rachel Louise, who had sing a few numbers. This was a very nice surprise and good start of this event!

Here’s a little impression of Rachel Louise performance.

The first press meeting we had was for WellaFlex. Wellaflex hairstyling expert Sascha Breuer  introduce Wellaflex  newest line ‘Fine Mist Hairspray’ consists of 8 different hairspray the collection is based on an improved technology with only 30% smaller drops for flexible styling results. The hairspray is composite to have a natural flexible hairstyle; flexible movement, long-lasting hold and soft hair. Every hairspray comes with a hair mousse launched in a modern stylish design. A-list hairstylist Sascha Breuer also showed some of upcoming hairtrends and gave some usefull tips.

MaxFactor mascara experience

This summer MaxFactor comes with two new mascaras the Maxfactor Clumpy Defy Volumising mascara this one promise us mega volume boost without clumps. The other new mascara is from the Maxfactor Wild Collection. Mascara Wild Mega Volume promise us upon 3 times more volume because of the Amplifier brush. The wild collection is an exotic line with fierce techno colors and taupe shades from the SS13 Hyper Tropiality trend. MaxFactor Wild Shadow pots and Maxfactor Wild Shadow Penicls are available in 6 fierce colors. Both mascaras will be in store begin July the rest of the Wild Collection is allready in stores. MaxFactor Make up Artist Marie Sophie Steenaert gave some usefull tips how to apply the mascara. Tip from Marie Sophie;  ” To have a look like Angelina Jolie apply on the upper lashes two or three layers of mascara en brush the lashes smoothly to the outside.

We Love AUSSIE 3 Minute Miracles (3MM’s)

The three 3MM variants Reconstructor, Frizz Remedy and Colour Mate appear this summer in an special street art design out of a squeeze bottle. Extracts like the Australian mintbalm, aloë vera, avocado and jojoba oil gives our hair an Aussome credibility boost

within 3 minutes, your hair will feel so soft and you, I promise you will be so happy with the 3MM’s from Aussie. BySTylingAmsterdam team loves the 3MM’s!!

Braun Silk épil 7 wet and dry epilator

The Silk épil 7 from Braun is specially developed to use in bath or under the shower. It’s designed so that it can even remove the shortest hair (0,5 mm). The flexible head adapts to your body contours and has a smart light so you won’t be able to miss a spot! The high frequency massage stimulates the skin for maximum comfort. The wireless Silk épil 7 is very easy, and can be used everywhere. Ladies this summer you will have nice legs so you can all were shorts.

P&G Beauty Grooming thank you for inviting ByStylingAmsterdam at your event, and last but not least we are sooo happy with the goodie bag!


Stylist / Model Scout / Blogger (Editor in Chief) / PR / Events Planner / and Proud Mother, Wife and Lover of Life. Also follows the developments in international fashion trends closely as well as keeping an eye on the webshops for the latest fashion news.

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