The Ultimate Bag Designer – Simone Rainer

Born in Vipiteno in 1985, Simone Rainer moved to Milan at the age of eighteen, where after abandoning the idea of pursuing a mathematical degree he began to study tailoring. He developed his profound passion for accessories whilst working for both Italian and foreign companies, accepting an offer in 2008 to collaborate with a consultancy studio within the leather goods industry. Still acting as Creative Director today, his various projects have resulted in the launch of his very own collection.

A clutch bag that folds at the corners, to obtain the shape of a triangle .

Simone Rainer launches his first purse collection signed by what is a maniacal research. Indeed, the factor that combines all of his purses is the rigorous use of the golden section: their volumes and proportions and the dimensions of pockets and handles are all tied to the concept of the golden rectangle, and base themselves on the numerical constant Φ”phi” (= 1,618).Five simple and functional shapes come to life. Clutch bags shaped as triangles, shopping bags as rectangles – either flat or tridimensional, with or without flap – all of which have been designed by uniting or combining the golden rectangles

You better move quickly as Simone Rainer pieces are known to sell out fast.Head on over to now to check out the collection.
For more info about this amazing or watch the video below.


Stylist / Model Scout / Blogger (Editor in Chief) / PR / Events Planner / and Proud Mother, Wife and Lover of Life. Also follows the developments in international fashion trends closely as well as keeping an eye on the webshops for the latest fashion news.

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