London Ivy follows up the release of his smash single ‘Everybody Clap’ (feat Wizzy Wow) with a new refix of Tyga’s ‘Rack City’. Going in for two and a half minutes, Ivy drops a collection of punches and proves he’s ready to claim the title as a UK heavyweight in 2012.
Born in 1988 of a Caribbean and European heritage, Ivy discovered his love for music at just 10 years of age, singing in a choir at his local church on a weekly basis. Little did he know that these humble beginnings would see music become a main focal point in his life, and lead to a varied and fruitful career in entertainment years down the line.
During his early teens, Ivy formed part of various musical groups and crews, aligning himself with the likes of recent Universal Records signing Random Impulse, Wretch 32, D Dark, Frisco, Tippaly, Caps, Shocka (now a member of Marvel), Calibar and many other local rappers and artists. As a member of the revered music group Combo Chain Gang, Ivy dominated local pirate station ‘Heat FM’, collaborated with the likes of Ghetts and Scorcher, and appeared on several prolific DVD releases alongside international rap stars including the infamous Rick Ross.
Following his departure from Combo Chain Gang and the ensuing mainstream solo success of previous member Wretch 32, Ivy went on to form his current imprint, ‘R.O.S.E Music Group’, alongside longtime friends and business partners Wizzy Wow, Tippaly, Makesa Malen and Shimmy Styles. Under this new imprint, Ivy released his critically acclaimed mixtape ‘The CrossOver’, and collaborated on various records alongside Wizzy Wow and Disturbing London rapper GFrSH. 2011 also saw Ivy partner with a close relative to launch his clothing line ‘Cloud 9’, which forms the final piece of his varied creative jigsaw.