The Wizard of Mercedes-Benz Fashion Week

With only a few weeks left, we look forward to the Mercedes-Benz Fashion Week. Fantastic designers and great outfits will pass us by starting at the seventh of February. For those who can’t wait, Mercedes-Benz created this fairytale fashion video to get you in the mood featuring Dutch top model Lara Stone.

Inspired by the Wizard of Oz, director Alex Prager created this video. Lara Stone is the Dorothy who represents the Zeitgeist. A very fashionable way of Alex Prager and Mercedes-Benz to visualise the fine line between fantasy and reality. Get sucked into this dreamy tornado and look forward – together with by Styling Amsterdam – to the Mercedes-Benz Fashion Week.


Femmie has her own company: raffine. Her company magnifies a brand's unique selling point through graphic design and makes sure the brand communicates clear and strong. On top of that, she is the proud designer of by Styling Amsterdam and works side by side with editor in chief Monica.

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